Information for exhibitors
Here you will find answers to the most common questions about your participation at the fair. We have also gathered all the important information and the official technical information inside MyEasyfairs. Log in to MyEasyfairs via the button below.
Here is the official exhibitor information with all the technical details.
FAQ
Great to hear that you’ll be exhibiting at Elmässan! Here, we’ve gathered answers to the most common questions to help you prepare for the event.
Preparations for the fair
You have booked your booth, and it’s time to start preparing for your participation. Go through the points below as soon as possible. Statistics show that those who prepare for their trade show participation are more satisfied with the results.
What is My Easyfairs?
The majority of visitors plan their visit through our website. The information you enter in My Easyfairs is what appears in our exhibitor list on the website. Here, you can present your company, products, news, and job listings.
During the fair, you will have a Smart Badge Reader in your booth that visitors can scan with their Smart Badges (name tags). When they scan your reader, they will receive an email with the information you have uploaded in My Easyfairs.
Through My Easyfairs, you can also:
- Invite your customers using your personal link
- Register booth staff
- Create logins for your colleagues so they can also edit the information in My Easyfairs
- See which EasyGo package you have booked
Logging in to My Easyfairs:
When your company’s booth was booked, the person who made the booking received an email from “My Easyfairs” with a link to the system, prompting them to confirm their email address and choose a password. The email address is the username, and the chosen password becomes the login password.
If the password is forgotten, select “Forgot password” and follow the instructions. If you experience issues logging in, try switching to a different browser and attempting again.
Have you entered your details before?
Your details remain saved in My Easyfairs. Log in again to ensure they appear in the current exhibitor list on the website.
Add more users:
You can invite other colleagues to My Easyfairs if multiple people within your company need access to the account.
Many of your booth orders can be easily managed through the Kista Mäss-Service online shop. See the link below.
For further questions/orders, please contact Kista Mäss-Service.
08-506 650 00
kistamasservice@easyfairs.com
www.kistamasservice.se
Getting the right visitors to the trade fair is a teamwork effort. Both we as organizers and you as exhibitors are responsible for inviting visitors. Statistics show that exhibitors who market their participation before exhibiting achieve 250% better results than those who do not market themselves.
You can see the trade fair as a shopping center, where we as organizers are the shopping center, and you as exhibitors are the stores. To attract customers to visit your store instead of others, you must market your presence and stand out from the crowd. Once on-site, the store must also be attractive and have knowledgeable staff present to build good relationships with customers who actually visit the store.
To maximize your participation at the trade fair, we have several tools to help you along the way:
- Your exhibitor page on our website
- Personal registration link
- Personal banner
Your exhibitor page on our website
Under the “Exhibitor List” section on our website, the information you fill in on My Easyfairs will be displayed (to read more about this, see the “My Easyfairs” tab). Here, you can describe your company, upload innovative products and news, as well as job listings. Statistics show that those who have a completed My Easyfairs profile generally succeed better on-site. This information is also sent individually to all visitors who have scanned your reader at the trade fair.
Your personal registration link
This can be found in My Easyfairs under “Invite your existing and potential customers” and “Invitation.”
🔹 A quick and easy way to market your participation
🔹 Collect leads even before the trade fair has opened its doors (all who register through your link can be seen in My Easyfairs)
🔹 Receive an SMS notification when visitors who registered through your link arrive at Kistamässan
Personal banner
We have prepared banners that you are welcome to use in your marketing. These can be found in My Easyfairs under “Invite existing and potential customers” and “Marketing materials.”
Don’t forget to tag us on Facebook and LinkedIn (@Elmassan) and use #byggmassan on social media!
We offer an incredibly broad and creative way to gain extra visibility before and during Elmässan.
Interested?
caroline.larsson@easyfairs.com
Several hotels are located near Kistamässan that we can recommend:
- Scandic Victoria Tower
- Comfort Hotel Kista
- Memory Hotel
- Connect Hotel Kista
- Scandic Kista
- The Studio Hotel
Read more about the various accommodation options near Kistamässan here.
voco Stockholm-Kista
Welcome to voco Stockholm-Kista – a premium hotel with high service and standards to maximize your experience with us.
At voco Stockholm-Kista, we know that a great stay starts with thoughtful details and service. Whether you are here for a fair, conference, or business trip, our 201 inviting hotel rooms, conference facilities, restaurant & bar, gym, as well as a spa with pool & sauna, and our friendly atmosphere make it easy to feel at home. We have everything you need for a smooth stay.
For conference or group inquiries, contact Sales Manager Nordics Anders Dahlin at sales.nordics@stockholmkistahotel.com.
For orders of booth catering and beverages, please contact:
KM Restauranger
08 410 608 20
Konferens@kmgroup.se
Please note that any alcohol found on the premises that has not been ordered through KM Restaurants will be confiscated. This is because alcohol legislation does not permit bringing your own alcohol into Kistamässan’s facilities.
For construction and advertising messages, etc., exceeding 2.50 meters, an additional fee applies. This does not apply to booth lighting. Structures higher than 2.50 meters require anchoring to the ceiling with a safety wire. Please contact the responsible sales representative, Caroline Larsson, if you wish to request height construction.
Would you like to hold customer meetings, workshops, additional product demonstrations, or other events during Elmässan? Then you have the opportunity to book a conference room on the lower floor. Contact us at linn.jobson@easyfairs.com for more information.
When you booked your booth, you also selected an EasyGo package. Our three packages are GoLeads, GoPlus, and GoPremium. To see which package you have booked, please check your order confirmation or log in to My Easyfairs.
All packages include:
- Access to My Easyfairs
- Display your company profile online
- Showcase your products/services online
- Invite your customers & prospects
- Expand your professional network
Read more about our EasyGo-package here.
We are introducing a new sustainable booth system that will be used to construct the booths at Elmässan Stockholm 2025. We are replacing the previous wooden walls with flexible metal frames (of the brand beMatrix).
For more information, please contact Kista Mäss-Service:
kistamasservice@easyfairs.com
Do you plan to send materials to your booth before your arrival?
Delivery Address:
Elmässan / Company Name / Booth Number
Kistamässan
Vågögatan 3
164 40 Kista
Goods arriving at the venue can be transported to the designated booth for a fee. The same cost applies to outgoing goods left in the booth. These charges will be invoiced to the exhibiting company afterward. Please contact Kista Mäss-Service for specific details or refer to the Kista Mäss-Service information document on My Easyfairs.
Kista Mäss-Service
08-506 650 00
kistamasservice@easyfairs.com
www.kistamasservice.se
Kistamässan or Kista Mäss-Service is not responsible for goods before, during, or after the event.
In the Exhibitor Academy, you will receive concise and comprehensive information on what participating in a trade fair can look like. Click here to explore.
As an exhibitor, you have the opportunity to purchase a speaking slot. You can also book time for workshops, networking lunches, and other activities. This is a great way to attract attention and encourage visitors to stop by your booth to continue the conversation.
For those who have already purchased a speaking slot:
It is important to submit your title and description well in advance of the fair. This information will be displayed on the website and included on signage and other materials featuring the stage where you will speak.
Guidelines for submitted materials:
- An engaging title.
- A description of the seminar/workshop/activity (approximately 70–110 words).
- The speaker’s name, title within the company, and a short biography (approximately 40 words).
- A high-resolution profile photo of the speaker(s) (minimum 2MB).
Tips:
Visitors want to attend seminars that offer real value, with a title and description that accurately reflect the content presented on stage. It’s important to carefully plan your session and avoid pure sales pitches.
Visitors’ time at the fair is valuable—they come to learn something new. If they are interested in purchasing, they will visit your booth. We have seen cases where a seminar starts with 200 attendees but ends with only 20 because the content was too sales-focused.
If you have not purchased a speaking slot but are interested:
Please contact Linn Jobson:
linn.jobson@easyfairs.com
Find out how you can make your trade fair participation more sustainable. Read our recommendations here.
Please also note that, as of January 1, 2024, the use of disposable items containing more than 15% plastic is prohibited. This is important to keep in mind when planning your booth activities. Violating this law may result in fines.
Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.
If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs respects the privacy of attendees and never sells private data to third parties.
You can find more information about elevated construction, marketing materials, and much more in the web portal MyEasyfairs.
Countdown to the fair
Wednesday 15 october 9.00-17.00
Thursday 16 october 9.00-16.00
Moving in:
Mondag 13 october 07.00 – 20.00 Gate 2A
Tuesday 14 october 07.00 – 20.00 Gate 2A
Moving out:
Thursday 16 october 16.30 – 22.00
Kistamässan
Arne Beurlings Torg 5
164 40 Kista
Currently, parking at Kistamässan is limited due to a large infrastructure project being led by the City of Stockholm and Trafikverket. We strongly encourage everyone to use public transportation whenever possible when visiting the venue.
Parking Options:
- P1: Located at the center of Nolsögatan in Kista (near the E4). 650 spaces, with a fee of 200 SEK per day.
- P2: Situated at Dalviksgatan in Kista (on the south side of Dalviksgatan). 400 spaces, with a fee of 25 SEK per day.
- P3: Located at the end of Österögatan (right before Euromaster) in Kista. 70 spaces, with a fee of 150 SEK per day.
- P4: Just after Torshamnsgatan 42 in Kista (close to the E4). 160 spaces, with a fee of 200 SEK per day.Shuttle Buses:
Shuttle buses will run between Jan Stenbecks Torg, Kista Galleria (East Side), and the main entrance of Kistamässan on both event days.
Limited Parking – Free Shuttle Bus
Due to limited parking availability, we recommend using public transportation.
We offer a free shuttle bus service between Kista Galleria (Jan Stenbecks Torg) and Kistamässan on both event days.
Shuttle Schedule:
- Wednesday, October 16: 06:45 – 19:30
- Thursday, October 17: 06:45 – 16:30
The bus will run continuously between the stops without a fixed schedule.
Kistamässan has a fantastic location between Stockholm and Arlanda. It is easily accessible by metro, commuter train, car, or bus. By train, it takes 12 minutes from Stockholm Central, and from Arlanda Airport, it takes 20 minutes. From Stockholm Central, the journey by commuter train takes 18 minutes, and by the metro’s blue line, it takes approximately 20 minutes.
NOTE! Currently, we have reduced parking availability due to a major infrastructure project led by Stockholm City and the Swedish Transport Administration.
We therefore encourage everyone to use public transport as much as possible when visiting Kistamässan. Plan your journey here.
Shuttle Buses:
Shuttle buses run between Jan Stenbecks torg, Kista Galleria (East side) and the main entrance of Kistamässan during both exhibition days.
As soon as the fair closes, it is important that the Byggmässan team receives the reader placed in your booth during setup.
A little before closing, we will walk around the hall to collect the readers. You will then receive a receipt from us confirming that the reader(s) have been returned.
As soon as the fair closes and the visitors have left the hall, it is allowed to pack up your booth. You are not permitted to pack it up before then. If someone is picking up your materials later, it is important that the materials are packed up and clearly labeled.
As the person in charge of your stand, you must register your stand staff yourself via My Easyfairs. All stand personnel must be registered before you arrive at Kistamässan, here’s how you do it:
- Log in to My Easyfairs with the login you received when you booked a stand at the fair.
- Click on “forgot password” if you need a new login.
- Click on the fair you are exhibiting at.
- In your My Easyfairs timeline, select “Manage stand”, and then “Manage your personnel”.
- Press the green button “Visit Connect”.
- You will now be linked to a new portal. Select “Team” in the menu bar on the left.
- Click on “Add staff”, then “Register Stand personnel” and add the stand personnel’s details.
- Finally, you can choose to save the registrations or send them directly to your staff using the buttons in the far left corner.
With a few simple tips, you as exhibitors can maximize your participation. Here’s a brief checklist:
- Update your profile in My Easyfairs.
- Promote your participation through your channels and invite your own customers with your personal link found in My Easyfairs.
- Invest time and effort in your booth to make it visually appealing to visitors. One tip is to attract visitors with some form of activity, such as a contest or offering something delicious.
- Have the right people on-site. Choose your most engaged and knowledgeable staff to be at the booth.
- Engage your booth staff. Ensure there are enough staff members and plan time for breaks and lunch.
- Actively use both Visit Connect and the Smart Badge reader during the fair.
- Don’t forget to follow up after the fair! You can find leads in My Easyfairs and in the Visit Connect portal.In short, prepare well to be the best!
The Smart Badge technology allows visitors to easily collect information from exhibitors they’re interested in by scanning their badge at the exhibitor’s reader. This facilitates exchanging contact details and converting visitors into qualified leads. The reader, placed at the exhibitor’s booth, must be returned to the event team at the end of the day.
With Visit Connect, you secure hotter leads. By scanning the QR code on a visitor’s Smart Badge, you can take notes on your conversation, making it easier to follow up after the fair.
You will receive more information about this about 1-2 weeks before the fair.
The event is here!
Yes! The cloakrooms are located at the entrance next to the exhibition hall. Here you can hang your jacket or other belongings.
At Kistamässan, our restaurants are operated by our partner KM Restauranger, who focus on locally sourced and organic ingredients. Their menus highlight Scandinavian cuisine, with influences from all corners of the world.
The main restaurant is located next to Hall 1 and has seating for 320 people. Our Bistro outside Hall 2 offers 150 seats. Inside the halls, there is a café and a lighter food service.
Opening Hours
- The restaurant is open from 11:00 to 15:00.
- The bistro is open on Wednesday from 07:30 to 15:00 and Thursday from 07:30 to 16:00.
- The café is open on Wednesday from 09:00 to 17:00 and Thursday from 09:00 to 16:00.
Outside of Kistamässan, there are several restaurants serving lunch, including the sushi restaurant SUSHI by KYOTO, Frankies, which offers pizza, pasta, and burgers, and Restaurang Upper East, which serves daily lunch with options for meat, fish, and vegetarian dishes.
Restrooms are located in the upper entrance near the cloakroom and on the E level.
Accessible restrooms are available in the women’s and men’s restrooms on the upper entrance level as well as on the E level.
You are welcome to bring your infant in a stroller. Elevators and escalators are available at the entrance. However, it may become a bit crowded on the exhibition floor during certain times of the day.
Otherwise, the event is open to visitors aged 18 and over.
In the main entrance, there is an elevator and escalator leading up to the exhibition hall (upper entrance level).
Accessible restrooms are available in the women’s and men’s restrooms on the upper entrance level as well as on the E level.
Hearing loops are available in the front row at all stages.
Of course, guide dogs are welcome.
Pets are not allowed inside Kistamässan. However, this does not apply to guide dogs.
There will be a photographer and videographer on-site during both days. If you do not wish to be photographed, please inform the photographer on-site.
Analyze your participation
Smart Badge Reader:
You can find all visitors who have touched your reader in My Easyfairs after the fair under “see results” and “download leads.”
Visit Connect:
The Smart Badges you scanned with Visit Connect can be found in your Visit Connect account.
As organizers, we send out surveys to everyone who has been at your booth, giving you the opportunity to evaluate the recently concluded fair. Your feedback is incredibly important to us as we continually strive to improve and meet your expectations. Thank you in advance for taking the time to respond to these surveys.
During the fair, you as a company have had the opportunity to speak with one of our sales representatives to book a booth for upcoming fairs. Don’t forget to reserve your booth and keep an eye out for the order confirmation that will be sent to the contact person’s email.
Maximize your presence
We have launched an app!
We are excited to introduce our new event app, Easyfairs Nordic, which will enhance your experience as an exhibitor before, during, and after the fair! The app is more than just a scheduling tool—it allows you to network with customers and potential partners. Get ready now by creating your company profile and inviting your team members.
- Activation of Visit Connect: Easily use the app to scan your visitors' Smart Badges.
- Maximize Networking: Increase your chances of connecting with like-minded professionals.
- More Efficient Meetings: Communicate seamlessly and schedule meetings easily via the app.
- Personalized Experience: Tailor your trade show experience to match your professional goals.
- How does it work? Company information is automatically retrieved from MyEasyfairs. All you need to do is prepare your on-site schedule using the app. Visitors will then be able to interact and schedule meetings with you in advance, ensuring you get the most out of the trade show.
My Easyfairs
In My Easyfairs, you post information about the company,
your logo, contact details, register booth persona. pick up banners and your digital ticket.
